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2017 Senior Living Industry Benchmarking Report

Download the Annual 2017 Sales and Marketing Benchmark  to see how your community compares to the industry.

  • Discover which sales methods increase occupancy. 
  • Compare your appointment ratio to industry averages.
  • See data on memory care, independent living, skilled nursing and assisted living.

What's new in this report?

  • Learn when call volumes are highest by day and times and what percentage of calls are typically missed each day.
  • Understand main skilled nursing trends such as denial and admission rates.
  • Find out the typical marketing spend and cost per lead for senior living communities.
  • Discover the typical sales cycle length by market source and care level.

 

Improve your performance with our 2017 benchmarks

Annually, Enquire aggregates sales and marketing data across several categories for senior living communities and post-acute facilities. This report gives you the metrics and insights you need to measure your organization's performance.

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Contact centers capture 50% more leads

By understanding which methods deliver the best results for senior living communities and skilled nursing facilities, you can adjust your budget to focus on the highest converting activities and increase your marketing Return on Investment (ROI).