By Mike Miller
As professional athletes know so well, no matter how many victories you have, you never lose the bitter taste of defeat. Professional salespeople in the senior living business also are familiar with the taste of defeat. When a potential resident or family member walks out their door and through the doors of their competitors, it hurts. But not for long. Unlike professional athletes, salespeople don’t have to wait very long to get back into the game. As soon as the next prospect becomes a new resident, the agony of defeat is erased.