- Nearly three-quarters of adults over 65 own a mobile phone, and the number of seniors with smartphones increased by 40% from 2014 to 2015.
- More older adults than ever before are texting: 9 out of 10 seniors with smartphones say they text weekly, and average 11 texts per day.
The senior living industry is looking for new ways to respond to a market that is increasingly online and mobile. Adding text messaging into your senior living communication strategy can lead to big wins. Here’s how.