In the competitive Senior Housing market, the inquiry call is a potential resident, patient, or family member’s first impression of you. It's very important to make the most of this initial call.
Account management for senior living and post-acute outreach is a combination of knowing your market and understanding your competitors. It takes disciplined research, organization, execution, and persistence. Challenge your sales representatives to research market and organizational data to identify the most profitable referral sources.
I knew there was something missing in the senior living industry after I helped my 83-year-old grandmother search for her new home.
We called five senior living communities and not a single one called back.