Our Q2 2015 Senior Living Sales and Marketing Benchmarking Report is now available.
Every quarter, we release sales and marketing benchmarks using data from hundreds of senior living communities. This report includes industry averages for independent living, assisted living, and memory care from the last few years as well as Q2 2015.
Highlights from the findings:
- Communities with call centers book an average of 47% more appointments.
- The higher the care need, the shorter the sales cycle.
- Call-ins continue to be the strongest inquiry method for leads. Internet leads are growing, especially for independent living.
Download the full report to see how your community stacks up.