Streamline: (verb) to change something so that it works better, esp. by making it simpler.
Source: Cambridge Dictionary
The idea of streamlining comes from a process often utilized by vehicle manufacturers to describe the optimization of aero or aqua dynamics. In its simplest terms, it means to minimize the drag of either air (aero) or water (aqua). This quickly translates to business as a process to minimize any type of drag or slowdown that hinders a process from beginning to completion. Organizations should always be striving to ensure that they have the most streamlined processes that work within the framework of their organization. Unfortunately, sales is often one of the more inefficient divisions for many providers.