The Best Senior Living Webinars of 2015

senior living webinar

Webinars are an inexpensive and effective way to learn from industry leaders about trends and best practices. Sharing them with your staff can help raise collective levels of understanding in your senior living community.

Here is a roundup of the best senior living webinars from 2015 (still available as webcasts).

Senior Living Sales and Marketing Best Practices

by Enquire Solutions

More of seniors and their families are going online to research senior living communities. In this webinar, you’ll learn how to use technology and digital marketing to close more leads.

How To Measure Success for Your Healthcare Organization or Senior Living Community

by Enquire Solutions

Tracking and measuring your sales and marketing efforts will help you target your resources toward what works best. This webinar will teach you what tools to use, what metrics to track, and how to leverage those metrics for success in your community.

Effective Tools to Engage Members

by American Health Care Association

Technology adoption is increasing among older adults, and more of their decisions to move to or stay in a community are influenced by factors that are 1) digital and 2) relationship-driven. In this webinar, you’ll learn how to successfully retain new and returning members through outreach, benefit webinars and welcome packets, and customer satisfaction research.

#Winning at Social Media

by American Health Care Association

Your social media should balance the personable and the professional. This webinar helps community marketers understand social media for business and develop a plan to maximize its use while protecting residents’ privacy and mitigating risks.

Communicating Effectively Through Stages of Dementia

by Brookdale Senior Living Solutions

Concern for growing rates of Alzheimer’s disease among aging Americans is prompting increased government funding for what researchers call “the disease of our time.” Learn from dementia expert Juliet Holt Klinger about the changing stages of communication as dementia progresses.

Helping Seniors Age In Place: Understanding Care Options At Home

by Brookdale Senior Living Solutions

More than half of Americans plan to stay in their homes until they are eighty. In this webinar, you’ll learn strategies for helping families navigate their changing home care needs and the decision whether to age in place or to move into a senior living community.

Top 10 Digital Trends for Senior Living

by Glynn Devins

A successful digital marketing strategy incorporates a variety of communication platforms. In this webinar, learn about senior living’s top 10 digital trends in four areas: mobile, website, lead management and operations, and media and planning.

Building a Better Online Reputation in Senior Living

by Glynn Devins

You know your reputation is important, and effective management requires a proactive approach. This webinar teaches you which online listings to invest in and how to guide and respond to online reviews to successfully craft your company’s digital story.

For more free resources, including benchmarking reports, regulations guides, and a downloadable Morse Fall Scale template, visit our Resources page.

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