I knew there was something missing in the senior living industry after I helped my 83-year-old grandmother search for her new home.
We called five senior living communities and not a single one called back.
Senior living provider Americare faced a challenge common in the industry: a lack of the necessary manpower to nurture incoming leads and advance prospects through the sales funnel.
The company runs many communities in small towns and other areas that haven’t traditionally had access to senior housing. As a provider dedicated to person-centered care, Americare wanted staff to remain small on the local level to stay true to their values. At the same time, their staff required support to keep up with both their on-site duties and the frequently ringing phones. They needed a dedicated, knowledgeable sales team to free up staff resources and provide consistent, high-quality lead nurturing.