Your CRM should adjust to suit your business needs, not the other way around.
Interoperability is the ability to integrate with other software. To best support your sales efforts, your CRM needs to play nice with the other tools you use.
It should generate precisely the reports you want, help you access the data you need, and allow all of your existing systems -- from sales and marketing tools to healthcare databases -- to talk to one another. If it doesn’t, it will cause more problems than it solves.
Fastest-growing senior living CRM joins forces with leading two-way texting platform to power faster, more meaningful communication
We normally calculate ROI in terms of money. For example, for every $1 you spend on a CRM application, you can expect to see a return of $5.60. But what about time?
As a resource, time is a different from money because it’s finite. If you know a particular online advertising campaign is generating good results, you can simply increase your advertising budget for better results. That’s not true of time. Time is a resource you can never get back. Every hour you spend with a lead that never becomes a prospect represents an hour you then can’t spend with more promising leads.
How much time does your sales staff spend with each prospective resident and their family? What kind of person is most likely to move into your community? How much does it cost to lead prospects down the path from inquiry to move-in?
If you don’t know the answers to these questions, your CRM isn’t doing its job.
Customer relationship management (CRM) software for senior living communities comes in many varieties. Some applications focus on property management, but have other CRM capabilities; some are general CRM programs that can be customized for senior living; and others were built specifically to meet the needs of senior living communities.
While usability is hands-down the most important aspect of CRM software, it’s the features that determine what you can do with it. Below is a brief explanation of the top CRM software features for senior living communities.
Are you a senior living executive in search of a customer relationship management (CRM) solution? Do you know what kind of impact CRM can have on your business?