SMASH 2017 Recap: Industry Benchmarks and the Power of Understanding Data

 

Last week, hundreds of senior care sales and marketing executives gathered in Chicago for the annual SMASH (Senior Care Marketing Sales Summit) conference. The 2½ day conference highlighted best practices for effective marketing and sales strategies, with a heavy emphasis on content strategy, digital marketing and utilization of data to optimize community sales and marketing programs.

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Sales Activity: What Really Matters for Senior Living


The senior living industry is facing a major challenge: New construction is at a tipping point and analysts predict it will soon outpace new demand. This means lower occupancy rates are on the horizon.

How can providers optimize their sales process and compete in this tight market?

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Senior Living Sales Benchmarking: How Does Your Community Measure Up?

  • How well is your community able to convert inquiries to move-ins?
  • How do your numbers compare with your competitors’?

You can probably answer the first question, but are likely stumped by the second. A lack of industry benchmarks means that senior living executives don’t have any reliable way to compare their services to those of their competitors, which also means that they miss out on important opportunities to identify areas for improvement.

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