7 Ways to Capitalize on Online Leads in Senior Living

Do you get leads from your website? Once those leads come in, how do you handle them? Do you do whatever it takes to qualify those leads and convert them into appointments and move-ins? Or do you ignore them and figure that, if they’re really interested, they’ll call?

If you answered the latter, you aren’t alone. Sales expert Ken Krogue estimates that companies waste about 71% of their Internet leads. For senior living communities, especially those that haven’t yet fully transitioned into the digital space, that number is probably higher.

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7 Reasons to Integrate Marketing Automation and Your CRM

Are your marketing and sales processes on speaking terms? Or is it a case of “the right hand doesn’t know what the left one is doing?” Marketing automation and CRM are two of the highest-impact applications senior living companies can use to boost their productivity and sales. Here are seven reasons why these two systems should work together.

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