7 Ways to Capitalize on Online Leads in Senior Living

Do you get leads from your website? Once those leads come in, how do you handle them? Do you do whatever it takes to qualify those leads and convert them into appointments and move-ins? Or do you ignore them and figure that, if they’re really interested, they’ll call?

If you answered the latter, you aren’t alone. Sales expert Ken Krogue estimates that companies waste about 71% of their Internet leads. For senior living communities, especially those that haven’t yet fully transitioned into the digital space, that number is probably higher.

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7 Reasons to Integrate Marketing Automation and Your CRM

Are your marketing and sales processes on speaking terms? Or is it a case of “the right hand doesn’t know what the left one is doing?” Marketing automation and CRM are two of the highest-impact applications senior living companies can use to boost their productivity and sales. Here are seven reasons why these two systems should work together.

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Specialized vs. Fully Integrated Software: What’s Right for Your Community?

Technology is expanding into all areas of business management. For senior living and multifamily communities, the software needs include systems for property management, referral management, sales and marketing management, clinical management, and customer relationship management (CRM). This list isn’t exhaustive, but you get the idea.

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How to Get Your Employees to Use Your Senior Living CRM Software

Are you spending money on customer relationship management (CRM) software that your employees aren’t using?

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Top CRM Software Features for Senior Living Communities

Customer relationship management (CRM) software for senior living communities comes in many varieties. Some applications focus on property management, but have other CRM capabilities; some are general CRM programs that can be customized for senior living; and others were built specifically to meet the needs of senior living communities.

While usability is hands-down the most important aspect of CRM software, it’s the features that determine what you can do with it. Below is a brief explanation of the top CRM software features for senior living communities.

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7 Simple Steps to Senior Living Management Excellence


  • Does your organization have trouble maintaining its desired occupancy levels?
  • Are you losing out because of high turnover in your sales department?
  • Have you invested time and money in senior living software applications only to find that no one is actually using them?

You are not alone!

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How to Compare CRM Services: A Senior Living Executive’s Guide to Customer Relationship Management

Are you a senior living executive in search of a customer relationship management (CRM) solution? Do you know what kind of impact CRM can have on your business?

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