How to Improve Your Community with an Interoperable CRM

Your CRM should adjust to suit your business needs, not the other way around.

Interoperability is the ability to integrate with other software. To best support your sales efforts, your CRM needs to play nice with the other tools you use.

It should generate precisely the reports you want, help you access the data you need, and allow all of your existing systems -- from sales and marketing tools to healthcare databases -- to talk to one another. If it doesn’t, it will cause more problems than it solves.

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12 Reports Your Senior Living Community Needs


How the Right Dashboards Drive Your Community Forward

Reports are arguably the most important part of your CRM. They help you gain a more accurate view of your organization, on a macro level (whether you are hitting your monthly/quarterly/yearly goals) and on a micro level (e.g., which salespeople are performing the best).

This article shows you 12 EnquireLEADS reports that provide the real-time information you need to make the right decisions for your community. The first two let you instantly see the big picture of what’s happening in your communities. The next 10 dig deeper so you can the various smaller factors that are contributing to that big picture.

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Are You Working with Good Data?

You keep an eye on your own health and look out for the well-being of your residents. But you are monitoring the health and strength of your data?

If you make data-driven decisions, it’s crucial that the information you are working with is accurate. Inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue, mostly in marketing dollars.

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3 CRM Predictions for 2016

It's that time again! Time to start assessing developments over the past year and imagining what the next one might bring. Here are our three CRM predictions for 2016.

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Can Your CRM Do This? 5 Lead Tracking Features You Need

How much time does your sales staff spend with each prospective resident and their family? What kind of person is most likely to move into your community? How much does it cost to lead prospects down the path from inquiry to move-in?

If you don’t know the answers to these questions, your CRM isn’t doing its job.

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Accurate Data is the Key to Sales Productivity [Infographic]

Would you like your sales reps to be more productive? Of course you would!

According to a new infographic from ZoomInfo, the main obstacle to sales productivity is a lack of accurate data about prospects.

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7 Ways to Capitalize on Online Leads in Senior Living

Do you get leads from your website? Once those leads come in, how do you handle them? Do you do whatever it takes to qualify those leads and convert them into appointments and move-ins? Or do you ignore them and figure that, if they’re really interested, they’ll call?

If you answered the latter, you aren’t alone. Sales expert Ken Krogue estimates that companies waste about 71% of their Internet leads. For senior living communities, especially those that haven’t yet fully transitioned into the digital space, that number is probably higher.

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7 Reasons to Integrate Marketing Automation and Your CRM

Are your marketing and sales processes on speaking terms? Or is it a case of “the right hand doesn’t know what the left one is doing?” Marketing automation and CRM are two of the highest-impact applications senior living companies can use to boost their productivity and sales. Here are seven reasons why these two systems should work together.

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Specialized vs. Fully Integrated Software: What’s Right for Your Community?

Technology is expanding into all areas of business management. For senior living and multifamily communities, the software needs include systems for property management, referral management, sales and marketing management, clinical management, and customer relationship management (CRM). This list isn’t exhaustive, but you get the idea.

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How to Get Your Employees to Use Your Senior Living CRM Software

Are you spending money on customer relationship management (CRM) software that your employees aren’t using?

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