EnquireLEADS® vs. Salesforce Comparison Guide

Salesforce is a popular CRM that is widely used across industries. EnquireLEADS® is a powerful CRM designed for the senior living and healthcare industries. Both offer extensive cloud-based services, a powerful API facilitating a wide variety of integrations, customizable user interface, and time-saving workflow automation. Take a closer look at some of the differences between the two systems and learn why EnquireLEADS is the fastest-growing CRM for senior living and healthcare organizations.

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Sales Activity: What Really Matters for Senior Living


The senior living industry is facing a major challenge: New construction is at a tipping point and analysts predict it will soon outpace new demand. This means lower occupancy rates are on the horizon.

How can providers optimize their sales process and compete in this tight market?

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The Future of Senior Living and Assisted Living

A decade ago, senior living experts were looking into their crystal balls and anticipating 2016. They expected healthcare employee shortages, paradigm shifts in assistive technology, and advances in the treatment of Alzheimer's and other chronic diseases. Many of these predictions were spot on in describing the state of senior living today. Which raises the question: Where will we be 10 years from now?

Here are trends to watch for in the next decade.

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3 First Steps to Online Reputation Management in Senior Living

Guest post by Denise Graab from Caring.com

"We have a stellar reputation in our local area and several industry awards, so therefore this negative online review (or social media comment) must be removed."

It's still a common misperception, unfortunately: that somehow the offline reputation you've built for your senior living community over years, possibly even decades, is automatically known online and reason enough for removing any contrary feedback on review websites.  

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Jump into Senior Living Email Marketing Automation

Businesses that use marketing automation to nurture prospects experience a gargantuan 451% increase in qualified leads. Marketing automation simply works. It takes a lot of the guesswork and human error out of emailing prospective residents and clinches the deal for many of your leads. Here’s how to get started.  

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The ABCs of SEO for Senior Living Communities

60% of all search engine clicks go to the top three organic results. That's why it's essential that you come out on top. Here are some tips on search engine optimization (SEO) for your senior living website.

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2015 Year in Review Senior Living Sales and Marketing Benchmarking Report Now Available

Our new annual Senior Living Sales and Marketing Benchmark report is now available for download. In it, you’ll find valuable sales and marketing benchmarks for independent living, assisted living, and memory care, gathered from hundreds of senior living communities.

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12 Reports Your Senior Living Community Needs


How the Right Dashboards Drive Your Community Forward

Reports are arguably the most important part of your CRM. They help you gain a more accurate view of your organization, on a macro level (whether you are hitting your monthly/quarterly/yearly goals) and on a micro level (e.g., which salespeople are performing the best).

This article shows you 12 EnquireLEADS reports that provide the real-time information you need to make the right decisions for your community. The first two let you instantly see the big picture of what’s happening in your communities. The next 10 dig deeper so you can the various smaller factors that are contributing to that big picture.

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