Call Center Guru Reveals the Secrets to Winning in Senior Living

How is your sales team answering your phone? Are they trained to handle the toughest cookie, skilled at responding empathetically to stress, and aware of the phone tics that kill a sale?

Dylan Watts, Director of Operations at Enquire Solutions, is willing to wager your team has room for improvement. He’s managed staff at call centers for years and has learned what works -- and what doesn’t.

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3 First Steps to Online Reputation Management in Senior Living

Guest post by Denise Graab from Caring.com

"We have a stellar reputation in our local area and several industry awards, so therefore this negative online review (or social media comment) must be removed."

It's still a common misperception, unfortunately: that somehow the offline reputation you've built for your senior living community over years, possibly even decades, is automatically known online and reason enough for removing any contrary feedback on review websites.  

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Jump into Senior Living Email Marketing Automation

Businesses that use marketing automation to nurture prospects experience a gargantuan 451% increase in qualified leads. Marketing automation simply works. It takes a lot of the guesswork and human error out of emailing prospective residents and clinches the deal for many of your leads. Here’s how to get started.  

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The ABCs of SEO for Senior Living Communities

60% of all search engine clicks go to the top three organic results. That's why it's essential that you come out on top. Here are some tips on search engine optimization (SEO) for your senior living website.

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2015 Year in Review Senior Living Sales and Marketing Benchmarking Report Now Available

Our new annual Senior Living Sales and Marketing Benchmark report is now available for download. In it, you’ll find valuable sales and marketing benchmarks for independent living, assisted living, and memory care, gathered from hundreds of senior living communities.

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5 Pitfalls to Avoid in Senior Living Lead Management

You know that strong lead management is crucial to creating a thriving senior living community. Here are some common pitfalls to watch out for.

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A Beginner’s Guide to Going Mobile for Senior Living Communities

There’s a mobile revolution going on. You’ve seen it while waiting in line at the grocery store or when you’re grabbing your morning latte: everyone is on their smartphones. Seniors are no exception: 7 out of 10 seniors own a mobile phone. Increasingly, your prospective residents and their adult children are interacting with your online presence on mobile devices. Here’s how to make sure their experience is a good one.

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Social Media Marketing for Senior Living Communities: Tips to Get Started

If you aren’t incorporating social media into your marketing strategy, now’s the time to start. The demographics your community is most interested in -- those 55 and up -- are taking the internet by storm.

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Actionable Tips to Generate More Traffic to Your Senior Living Website

We can all use more prospects and connections. Are you trying every avenue to generate traffic and increase leads?

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How to Master Senior Living Lead Management

You’ve just come through January. You're likely loaded with leads at every stage of the sales process, from the influx of emails your latest campaign generated to the slew of new tours on deck. How do you make the most of all this interest? This article will help you master lead management in your senior living community.

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