8 CRM Performance Metrics You Should Be Tracking Right Now

So, you’ve fully integrated your CRM system and you now have a lean, mean data-generating machine. But, you’ve started to feel a bit overwhelmed with the sheer volume of data available to you. What should you be paying attention to?

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The Best Senior Living Webinars of 2015

Webinars are an inexpensive and effective way to learn from industry leaders about trends and best practices. Sharing them with your staff can help raise collective levels of understanding in your senior living community.

Here is a roundup of the best senior living webinars from 2015 (still available as webcasts).

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What's Your Senior Living Sales and Marketing Grade?

Are you doing all of the right things to put your company on the road to sales and marketing success? Download your free Senior Living Sales and Marketing Report Card to grade yourself on:

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3 Tips for Successful Senior Living Marketing

Senior living marketing is a new game. In the past, traditional advertising methods would do the trick. But now there are many more options available and your customers are becoming better informed. Not to mention that digital has taken over.

Here are three tips for successfully marketing your senior living community in this new era of increased competition and digital overload.

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7 Reasons to Integrate Marketing Automation and Your CRM

Are your marketing and sales processes on speaking terms? Or is it a case of “the right hand doesn’t know what the left one is doing?” Marketing automation and CRM are two of the highest-impact applications senior living companies can use to boost their productivity and sales. Here are seven reasons why these two systems should work together.

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