EnquireLEADS® vs. Salesforce Comparison Guide

Salesforce is a popular CRM that is widely used across industries. EnquireLEADS® is a powerful CRM designed for the senior living and healthcare industries. Both offer extensive cloud-based services, a powerful API facilitating a wide variety of integrations, customizable user interface, and time-saving workflow automation. Take a closer look at some of the differences between the two systems and learn why EnquireLEADS is the fastest-growing CRM for senior living and healthcare organizations.

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Sales Activity: What Really Matters for Senior Living


The senior living industry is facing a major challenge: New construction is at a tipping point and analysts predict it will soon outpace new demand. This means lower occupancy rates are on the horizon.

How can providers optimize their sales process and compete in this tight market?

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Jump into Senior Living Email Marketing Automation

Businesses that use marketing automation to nurture prospects experience a gargantuan 451% increase in qualified leads. Marketing automation simply works. It takes a lot of the guesswork and human error out of emailing prospective residents and clinches the deal for many of your leads. Here’s how to get started.  

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The ABCs of SEO for Senior Living Communities

60% of all search engine clicks go to the top three organic results. That's why it's essential that you come out on top. Here are some tips on search engine optimization (SEO) for your senior living website.

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2015 Year in Review Senior Living Sales and Marketing Benchmarking Report Now Available

Our new annual Senior Living Sales and Marketing Benchmark report is now available for download. In it, you’ll find valuable sales and marketing benchmarks for independent living, assisted living, and memory care, gathered from hundreds of senior living communities.

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5 Pitfalls to Avoid in Senior Living Lead Management

You know that strong lead management is crucial to creating a thriving senior living community. Here are some common pitfalls to watch out for.

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How to Master Senior Living Lead Management

You’ve just come through January. You're likely loaded with leads at every stage of the sales process, from the influx of emails your latest campaign generated to the slew of new tours on deck. How do you make the most of all this interest? This article will help you master lead management in your senior living community.

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8 CRM Performance Metrics You Should Be Tracking Right Now

So, you’ve fully integrated your CRM system and you now have a lean, mean data-generating machine. But, you’ve started to feel a bit overwhelmed with the sheer volume of data available to you. What should you be paying attention to?

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January is Coming. Is Your Community Ready?

January is only a few days away. For senior housing, that means the biggest lead rush of the year -- senior living providers have reported inquiry spikes as high as 58% in the weeks following Christmas. According to Chris Rodde of Seniorhomes.com, the reason for the rush is that “when families get together, adult children may have a greater realization at those holidays that mom or dad need some help.”

The leads are coming. The question is: Are you ready?

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What’s Your Return on Time Invested?

We normally calculate ROI in terms of money. For example, for every $1 you spend on a CRM application, you can expect to see a return of $5.60. But what about time?

As a resource, time is a different from money because it’s finite. If you know a particular online advertising campaign is generating good results, you can simply increase your advertising budget for better results. That’s not true of time. Time is a resource you can never get back. Every hour you spend with a lead that never becomes a prospect represents an hour you then can’t spend with more promising leads.

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