You know that strong lead management is crucial to creating a thriving senior living community. Here are some common pitfalls to watch out for.
You’ve just come through January. You're likely loaded with leads at every stage of the sales process, from the influx of emails your latest campaign generated to the slew of new tours on deck. How do you make the most of all this interest? This article will help you master lead management in your senior living community.
So, you’ve fully integrated your CRM system and you now have a lean, mean data-generating machine. But, you’ve started to feel a bit overwhelmed with the sheer volume of data available to you. What should you be paying attention to?
January is only a few days away. For senior housing, that means the biggest lead rush of the year -- senior living providers have reported inquiry spikes as high as 58% in the weeks following Christmas. According to Chris Rodde of Seniorhomes.com, the reason for the rush is that “when families get together, adult children may have a greater realization at those holidays that mom or dad need some help.”
The leads are coming. The question is: Are you ready?
We normally calculate ROI in terms of money. For example, for every $1 you spend on a CRM application, you can expect to see a return of $5.60. But what about time?
As a resource, time is a different from money because it’s finite. If you know a particular online advertising campaign is generating good results, you can simply increase your advertising budget for better results. That’s not true of time. Time is a resource you can never get back. Every hour you spend with a lead that never becomes a prospect represents an hour you then can’t spend with more promising leads.
Are you doing all of the right things to put your company on the road to sales and marketing success? Download your free Senior Living Sales and Marketing Report Card to grade yourself on:
Would you like your sales reps to be more productive? Of course you would!
According to a new infographic from ZoomInfo, the main obstacle to sales productivity is a lack of accurate data about prospects.
Is your website delivering more qualified leads than you know what to do with? No? Here are four common mistakes in senior living marketing, and how to avoid them.
Our Q2 2015 Senior Living Sales and Marketing Benchmarking Report is now available.
How do you increase your senior living occupancy? Is this question keeping you up at night?
Demand for senior housing is high and rising. However, recent data from the National Investment Center for Seniors Housing and Care shows that in certain markets, supply is currently outstripping demand. Here are five things you can do to boost your numbers.