Call Center Guru Reveals the Secrets to Winning in Senior Living

How is your sales team answering your phone? Are they trained to handle the toughest cookie, skilled at responding empathetically to stress, and aware of the phone tics that kill a sale?

Dylan Watts, Director of Operations at Enquire Solutions, is willing to wager your team has room for improvement. He’s managed staff at call centers for years and has learned what works -- and what doesn’t.

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Are You Missing Sales by Not Outsourcing to a Call Center?

Do you think that all call centers are created equal? Full of disinterested receptionists, just there for a job? Robo-dialers, calling without a purpose?

Forget your preconceived notions.

Call centers come in all shapes and sizes, and in senior living, a successful call center is an extension of your sales team. The reps are well-trained, committed employees who are knowledgeable about your community(s) and the importance of establishing an emotional connection with your prospective residents.

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EnquireLEADS® vs. Salesforce Comparison Guide

Salesforce is a popular CRM that is widely used across industries. EnquireLEADS® is a powerful CRM designed for the senior living and healthcare industries. Both offer extensive cloud-based services, a powerful API facilitating a wide variety of integrations, customizable user interface, and time-saving workflow automation. Take a closer look at some of the differences between the two systems and learn why EnquireLEADS is the fastest-growing CRM for senior living and healthcare organizations.

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Sales Activity: What Really Matters for Senior Living


The senior living industry is facing a major challenge: New construction is at a tipping point and analysts predict it will soon outpace new demand. This means lower occupancy rates are on the horizon.

How can providers optimize their sales process and compete in this tight market?

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Jump into Senior Living Email Marketing Automation

Businesses that use marketing automation to nurture prospects experience a gargantuan 451% increase in qualified leads. Marketing automation simply works. It takes a lot of the guesswork and human error out of emailing prospective residents and clinches the deal for many of your leads. Here’s how to get started.  

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The ABCs of SEO for Senior Living Communities

60% of all search engine clicks go to the top three organic results. That's why it's essential that you come out on top. Here are some tips on search engine optimization (SEO) for your senior living website.

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2015 Year in Review Senior Living Sales and Marketing Benchmarking Report Now Available

Our new annual Senior Living Sales and Marketing Benchmark report is now available for download. In it, you’ll find valuable sales and marketing benchmarks for independent living, assisted living, and memory care, gathered from hundreds of senior living communities.

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5 Pitfalls to Avoid in Senior Living Lead Management

You know that strong lead management is crucial to creating a thriving senior living community. Here are some common pitfalls to watch out for.

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How to Master Senior Living Lead Management

You’ve just come through January. You're likely loaded with leads at every stage of the sales process, from the influx of emails your latest campaign generated to the slew of new tours on deck. How do you make the most of all this interest? This article will help you master lead management in your senior living community.

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8 CRM Performance Metrics You Should Be Tracking Right Now

So, you’ve fully integrated your CRM system and you now have a lean, mean data-generating machine. But, you’ve started to feel a bit overwhelmed with the sheer volume of data available to you. What should you be paying attention to?

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