Experts Agree: Promptness Critical for Lead Management

enquire News January 09, 2013

Written by Alyssa Gerace of Senior Housing News for ALFA Update

Senior living lead management may sound as simple as A-B-C—or, to be exact, “Always Be Closing,” the mantra of the quintessential salesman Blake, as played by Alec Baldwin in David Mamet’s screenplay Glengarry Glen Ross. But today’s salespeople must also look beyond A-B-C both to maintain current customers and generate new ones in light of the huge shift toward leads being generated online.

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