Are You Making Bad Decisions Based on Bad Data?

Data has been called the new natural resource. According to the most recent Experian Data Quality benchmark study, 97% of U.S. companies use data to gain insight into their organizations.

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What Amenities Does Your Senior Living Community Need?

Senior living is more about choice than ever before, with facilities offering everything from customized meal plans to expanded options for exercise and recreation. Here are the trendiest and most requested amenities for senior living communities today, and some ideas for how to incorporate them into your business model.

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7 Reasons to Integrate Marketing Automation and Your CRM

Are your marketing and sales processes on speaking terms? Or is it a case of “the right hand doesn’t know what the left one is doing?” Marketing automation and CRM are two of the highest-impact applications senior living companies can use to boost their productivity and sales. Here are seven reasons why these two systems should work together.

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Specialized vs. Fully Integrated Software: What’s Right for Your Community?

Technology is expanding into all areas of business management. For senior living and multifamily communities, the software needs include systems for property management, referral management, sales and marketing management, clinical management, and customer relationship management (CRM). This list isn’t exhaustive, but you get the idea.

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5 Leasing Up Tips for Senior Living Communities

Senior housing construction has been booming for the past three years. While the aging of the U.S. population is leading to a huge growth in demand for senior housing, some analysts are concerned that the supply is growing too quickly. Increased competition means new communities must be smart in how they approach their leasing up process.

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How to Get Your Employees to Use Your Senior Living CRM Software

Are you spending money on customer relationship management (CRM) software that your employees aren’t using?

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