January is Coming. Is Your Community Ready?

January is only a few days away. For senior housing, that means the biggest lead rush of the year -- senior living providers have reported inquiry spikes as high as 58% in the weeks following Christmas. According to Chris Rodde of Seniorhomes.com, the reason for the rush is that “when families get together, adult children may have a greater realization at those holidays that mom or dad need some help.”

The leads are coming. The question is: Are you ready?

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Our Top 5 Most-Read Articles of 2015

Bringing you excellent, valuable content is part of the Enquire Solutions mission. Here are the five most popular articles on our website this year.

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Argentum's 10 Best Professional Resources

Argentum (formerly ALFA) is America’s largest trade association dedicated to “professionally managed, resident-centered senior living communities.” Their website offers a rich variety of resources and support for senior living executives and professionals. Here are 10 you’ll want to check out:

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What’s Your Return on Time Invested?

We normally calculate ROI in terms of money. For example, for every $1 you spend on a CRM application, you can expect to see a return of $5.60. But what about time?

As a resource, time is a different from money because it’s finite. If you know a particular online advertising campaign is generating good results, you can simply increase your advertising budget for better results. That’s not true of time. Time is a resource you can never get back. Every hour you spend with a lead that never becomes a prospect represents an hour you then can’t spend with more promising leads.

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Top News Stories in Senior Living Management - November 2015

CCRCs Get a New Identity

A two-year initiative to rebrand “continuing care” has concluded with a new name for CCRCs. “Life Plan Communities” is the new term that LeadingAge, Mather LifeWays, and a host of partner companies will attempt to bring into wider use. LeadingAge President and CEO Larry Minnix explains, “At the core of the decision to move to a community is having the right plan for what the next stage of life has to offer.” Interested community operators can access resources and download a launch kit to join in spreading the word.

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