Maintaining a healthy and successful sales organization is vital to the future of your company in the competitive Senior Housing and Post-Acute markets. Effective pipeline management can drastically improve your sales and revenue growth. Using metrics and easy-to-read reports will help sales representatives manage each opportunity. Download our sales pipeline report to identify where prospects and referral sources fall in your sales process.
Intake and admissions coordinators should efficiently process referrals and track all pertinent information. This helps to not only increase census but to help tailor the sales process towards profitable sources.
The intake and admissions process is handled differently by the organizations we work with, however, the overarching procedure is relatively the same. The important piece of this process is speed. Speed to answer a referral and speed to assess and find a place for a patient. DOWNLOAD our intake and admissions checklist and read below for ways to increase admissions with a streamlined process
Account management for senior living and post-acute outreach is a combination of knowing your market and understanding your competitors. It takes disciplined research, organization, execution, and persistence. Challenge your sales representatives to research market and organizational data to identify the most profitable referral sources.
Do you want to be successful at your career?
It seems like an asinine question, doesn’t it? Still, so many salespeople suffer from a severe identity crisis. It’s like they don’t know they are success stories in the making! I’d like to propose that this identity crisis doesn’t come from a confusion of identity, but in fact comes from a long history of self-sabotage. At some point in our lives, we have either experienced debilitating failure, been emotionally damaged, or even maintain a deep seeded regret from a missed opportunity. This kind of self-sabotage leaves us stuck in a state or moment that it seems impossible to escape from.
Streamline: (verb) to change something so that it works better, esp. by making it simpler.
Source: Cambridge Dictionary
The idea of streamlining comes from a process often utilized by vehicle manufacturers to describe the optimization of aero or aqua dynamics. In its simplest terms, it means to minimize the drag of either air (aero) or water (aqua). This quickly translates to business as a process to minimize any type of drag or slowdown that hinders a process from beginning to completion. Organizations should always be striving to ensure that they have the most streamlined processes that work within the framework of their organization. Unfortunately, sales is often one of the more inefficient divisions for many providers.
Every day hustle.
Salespeople pounding the pavement.
Differentiating yourself from the competition.
These are the obvious signs that you are committed to growing your sales or brand footprint. Unfortunately, there are many examples in our industry that salespeople build one or two solid relationships and end up riding those relationships and the referrals they bring in, without ever truly growing.
In this two-part series on strategizing 2018 sales, we will be reflecting on last year’s wins and losses and considering our strategic approach to the future. You may have expanded your profile and acquired or launched new locations or business lines. Perhaps adversity defined your year with massive staff changes, census decline, or worse. Regardless of the outcome of 2017, the good news is that you are here TODAY. Like the ancient proverb says, “The journey of a thousand miles begins with a single step.”