Occupancy in Senior Housing has become a well-known challenge in the industry as new construction and inventory continue to surpass the demand for available units. With this challenge, the question stands, "Is there a way to increase occupancy without breaking the bank?"
Last week, hundreds of senior care sales and marketing executives gathered in Chicago for the annual SMASH (Senior Care Marketing Sales Summit) conference. The 2½ day conference highlighted best practices for effective marketing and sales strategies, with a heavy emphasis on content strategy, digital marketing and utilization of data to optimize community sales and marketing programs.
Your CRM should adjust to suit your business needs, not the other way around.
Interoperability is the ability to integrate with other software. To best support your sales efforts, your CRM needs to play nice with the other tools you use.
It should generate precisely the reports you want, help you access the data you need, and allow all of your existing systems -- from sales and marketing tools to healthcare databases -- to talk to one another. If it doesn’t, it will cause more problems than it solves.
A decade ago, senior living experts were looking into their crystal balls and anticipating 2016. They expected healthcare employee shortages, paradigm shifts in assistive technology, and advances in the treatment of Alzheimer's and other chronic diseases. Many of these predictions were spot on in describing the state of senior living today. Which raises the question: Where will we be 10 years from now?
Here are trends to watch for in the next decade.
Have you gone digital in your approach to senior living management, or are your community’s offices still full of paper and (gasp!) overstuffed filing cabinets?
The right software tools can be a boon for your senior living community, helping you boost your occupancy, increase efficiency in all of your operations, and decrease the chances of making mistakes (for example, in data entry). They can also help you stay engaged with residents and communicate with their families. Call it a win-win...win-win-win.
Here are seven types of senior living software your community needs.
How much time does your sales staff spend with each prospective resident and their family? What kind of person is most likely to move into your community? How much does it cost to lead prospects down the path from inquiry to move-in?
If you don’t know the answers to these questions, your CRM isn’t doing its job.
Prospective customers check you out online before contacting you. Your residents and employees talk to residents and employees at other communities. Referrals make up a significant proportion of your sales. For all of these reasons and more, your senior living community’s reputation is important.
Any company that keeps digital records of customer data needs to take security seriously. This is especially true for companies like senior living providers, whose data may include medical records, social security numbers, and other pieces of sensitive information above and beyond the phone and credit card numbers that businesses like retailers have to worry about.
Advancements in technology have triggered massive changes in the senior living industry in recent years, and now more than ever, communities need to embrace them and use them appropriately. From improving the health and safety of your residents to helping them communicate better with their families, new digital tools can improve many aspects of your community.